OHAI, KUWAII

Similar to the Japanese word, 'kawaii', meaning 'lovable, adorable or cute', Melbourne label Kuwaii could almost entirely be defined the same way. The soft pastel focus, sweet pleating and muted grey pant suits echo a truly understated prettiness. Not to mention, the styling for this photoshoot presents the collection just perfectly - I want to emulate the whole look!

The designer's past career involvement with Lover, Arnsdorf and Phillip Lim shines through in the  collection's clean lines, quirky details and modern edge that is so crucial to each garment; A true testament to the advantages of interning.

Is anyone else feeling the alluring Lover vibe of the gorgeous collar in the above white dress? If I were not so self-aware of my addiction, I would certainly wear a wardrobe consisting ONLY of blouses, dresses and tops with these beautiful neck-orations.

With a store presence in the vibrant shopping area of Brunswick St, Melbourne, and online, I feel that this brand has its' roots firmly planted in the right places in order to help it grow and blossom over time. Using local manufacturers and creating the garments in Melbourne is not only important to the designers, but also to the greater Australian consumer public. This is a label that I hope is nurtured for the future...and could easily become a favourite in my books.

xx

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Child's play at Chanel

CHANEL x LEGO

There have been plenty of Lego collaborations to surface in the last couple of years, but one in particular has really elevated the children's toy brand out of the cluttered toy box and onto a much higher shelf - a shelf which is definitely out of toddler's reach, and a whole lot closer to Mummy's favourite things. Especially those favourite things which are kept on visual merchandising displays in luxury department stores. 

Enter, Chanel Spring/Summer 2013. Karl Lagerfeld's latest accessory design, the lego clutch, is innovative, fun, and such an incredibly simple idea. But the beautiful thing about this simple yet imaginative idea, is that he brought it to life. 

Many younger, less experienced or more daring fashion designers may have toyed with design concepts similar to this before; but for such a highly esteemed, iconic and elegant fashion house like Chanel, taking a risk like this is incredibly bold and brave. It's a refreshing and youthful approach for the French brand, usually known for its classic black, or black and white classic ensembles. 

Chanel's recent hula hoop handbag has shocked and inspired many of the fashion elite - but instead of being just a statement bag to appreciate from afar, the lego clutch could easily be worn with many different Spring outfits - without inviting the public to a harsh judging of your personal taste because your bag is getting all-up-in-their-grill.

The gorgeous cubic edges of this hardcase clutch in punchy primary colours are perfect to add a playful edge to your outfit. I love accessories that take the seriousness out of getting dressed - and make it feel more like playing dress up!

It may not overtake the iconic Chanel 2.55, but in my opinion, it is so much more exciting, which makes it all worth it.

This one is my personal favourite, but the cobalt blue is hard to beat!

xx

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