We can all admit that the colour might have become a distant memory, absent from our wardrobes since primary school, but it's now time to dust off the playful pinks of your childhood playdates, and make them more alluring and bold than ever.
Once worn to look innocent and feminine, the fuchsia, pastel and neon shades of pink available for the seasons ahead have grown up and transformed into striking statement-making hues that add instant sex appeal to your look.
Look to Rebecca Minkoff, Maurie & Eve, Acne, Wildfox and Josh Goot for doses of the luscious colour.
For the more minimal or androgynous at heart, play it up with your accessories or nails, or even a dash of bold fuchsia lipstick.
Images: Wildfox, Topshop, OPI, Tommy Ton, Tumblr, Frockshop, Shopbop, Asos, Nike.